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Privacy Policy

Last updated: January 4, 2026

1. Introduction

Welcome to Zoolory ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website zoolory.com.

2. Information We Collect

2.1 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage:

  • Browser type and version
  • Operating system
  • IP address (anonymized)
  • Pages visited and time spent
  • Referring website

2.2 Analytics

We use the open-source web analytics service Matomo to evaluate visitor access for statistical purposes.

Matomo is hosted on our own server, so no analytics data is shared with external third parties for analysis purposes.

Matomo is configured so that no cookies are stored on your device.

Processing takes place in anonymized form. IP addresses are stored in shortened form so that direct personal identification is excluded.

The processing is based on our legitimate interest in measuring reach, optimizing our online offering, and supporting the economic operation of this website in accordance with Art. 6(1)(f) GDPR.

You can object to the anonymized collection of your usage behavior at any time by using the following opt-out:

3. Use of Information

We use the information we collect to:

  • Improve and optimize our website
  • Understand which content is most valuable to visitors
  • Detect and prevent technical issues
  • Comply with legal obligations

4. Affiliate Links

Our website contains affiliate links to Amazon and other retailers. When you click on these links and make a purchase, we may earn a commission at no additional cost to you. These third-party sites have their own privacy policies, and we encourage you to review them.

5. Cookies

We do not use analytics or advertising cookies. The only cookies that may be used are technically necessary cookies required for website functionality or by third-party services after you leave our site.

6. Third-Party Services

We may use the following third-party services:

  • Matomo: Self-hosted web analytics without cookies
  • Amazon Associates: Affiliate program for product recommendations
  • Google Fonts: Web fonts (loaded locally for GDPR compliance)

7. Data Retention

We retain anonymized analytics data for up to 24 months. We do not store personally identifiable information beyond what is necessary for website operation.

8. Your Rights (GDPR)

If you are located in the European Economic Area, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Object to data processing
  • Data portability

9. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

11. Contact Us

If you have questions about this Privacy Policy, please contact us at:

Email: privacy@zoolory.com
Website: zoolory.com

Zoolory

Zoolory is your trusted source for pet care advice, product reviews, and expert guides. We help pet owners make informed decisions for their furry, feathered, and scaly friends.

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